Did you know that more people browse the internet with their phones rather than a desktop computer?
More people own cell phones in the present day than people who own computers.
This is why it is mobile optimization is a necessity for your website!
What is Mobile Optimization
Mobile optimization is having a mobile-friendly and compatible version of your website.
It is important to understand the difference between mobile-friendly and mobile optimization. Mobile-friendly helps ensure your site functions on mobile devices, mobile optimization goes a step further.
A mobile-optimized site reformats itself for mobile devices. It not only makes sure to properly display on smaller screens but also makes the site much easier to navigate. It reformats content, displays larger navigation buttons, and optimizes images according to screen size.
From a watch to a phone to a laptop, you want your information to be displayed to customers in a clear way. By optimizing your website you are allowing the design of your website to be responsive no matter the size of the screen.
Benefits of a Mobile Optimized Site
Builds Trust- Many online users state that they will not recommend a business to friends or family members if the website does not function properly on their mobile device. Since referrals are a crucial part of any business, you want to make sure anyone who visits your site is having a good experience.
Competitive- It allows you to stay competitive with others in your industry. If a client is choosing between a company that has a mobile-optimized website compared to one that does not and is not user-friendly, they will quickly give their business to the company that took the time to ensure their site was optimized and worked well on a mobile device.
Increases Visibility- By having a mobile-optimized website it allows you to reach a wider audience. When you have a mobile-friendly website, it is more likely to be recommended by search engines such as Google or Bing. People are also more likely to share your website on social media platforms if it is easier to access and share with others.
Tips for Optimizing Your Site
Ask for customer feedback. Your customers are experiencing your site firsthand, and are a great resource to utilize when optimizing your site. Ask them how they think your site can be more accessible.
Test Your Site. Utilize resources such as Google's mobile-friendly tool to see how your website is doing when it comes to being mobile-friendly.
Responsive Themes. Make sure your website has a responsive theme that is well-optimized. This impacts areas such as loading time and responsiveness.
Plug-Ins. There are many plug-ins available to help make your site mobile optimized. Accelerate Mobile Pages (AMP) is a great plug-in by Google to help make mobile website usage a better experience.
Time to Become Mobile Friendly
If you are ready for your business to grow, then it is time to implement mobile optimization.
There can be a lot that goes into ensuring your website gives the user the best mobile experience.
That's where I come in. Reach out to me today to get help with mobile optimization and to learn more about why it is a necessity for your website.
Comments